Contego operates in a world where perception is everything—yet their brand identity lacked the sharpness, clarity, and confidence that their work demanded. Their visual presence felt generic and outdated, misaligned with the precision and discretion they deliver every day. They came to us to rethink how they look, sound, and show up—from logo to lanyard—so they could build trust at every touchpoint.
Agency: Rhythm Agency
*My Contributions
Art Direction*
Design System*
Visual Expression*
Logo Design*
Brand Guidelines*
Website Design*
Content Strategy
We reimagined Contego’s identity from the ground up—grounded in strategy, sharpened through design. Competitive research and stakeholder input shaped a brandmark built from essential forms: a magnifying glass, surveillance camera, target, and abstract “C.” The result is bold, minimal, and unmistakably theirs. A modern, dark palette with gold accents pairs with versatile Google Fonts for a system that feels both elevated and accessible. Geometry, shadow, and structure guided everything—from iconography to UI—delivering a flexible, scalable brand built for trust, clarity, and long-term growth.
Contego received a flexible identity toolkit, from SVG logo files to social-ready assets. A comprehensive style guide outlined usage, tone, and best practices. Branded templates covered everything—PowerPoint decks, business cards, email signatures, and more. Website wireframes and high-fidelity mockups ensured digital continuity. Real-world mockups like ID tags, polos, car decals, and secure seals showcased the brand in action—confident, consistent, and future-ready.
The rebrand delivered exactly what Contego needed—a bold, cohesive identity that reflects their expertise and builds instant trust. Internal teams quickly adopted the new system, and stakeholder feedback was overwhelmingly positive. With a stronger visual foundation and versatile brand assets, Contego is now better positioned to scale, stand out, and lead in a highly competitive industry.
