Revitalizing a storage leader's brand with fresh energy
2025 ADDY Award Winner
US Storage Centers is a premier storage solution provider known for its exceptional customer service and hassle-free experiences. After many years in the industry, they sought to reevaluate their public image and ensure their branding accurately represents their mission and aspirations.
Agency: Rhythm Agency
*My Contributions
Art Direction*
Brand Identity*
Brand Strategy*
Lottie Animation*
Website Design*
Website Development
Product Mockups*
Content Strategy*
Slogan Development*
Copywriting
Video Storyboarding*
Scripting & Production*
USSC partnered with us to redefine its image in the storage sector, adopting a streamlined, progressive design for both online and offline platforms. We overhauled USSC's visual identity, revamping elements from the logo to signage with a modern, functional look.
We also established brand guidelines that articulate the brand’s mission, vision, values, and style to all stakeholders. The slogan 'Life's Moments. Stored Well.' was woven into the website and all brand touchpoints to reinforce this fresh new vision.
We got into the nitty-gritty of their data, split the audience into segments, and crafted a messaging game plan that really stands out and prompts action. We also gave their emails a facelift with a sleek design and lively, approachable text to enhance customer engagement.
We got into the nitty-gritty of their data, split the audience into segments, and crafted a messaging game plan that really stands out and prompts action. We also gave their emails a facelift with a sleek design and lively, approachable text to enhance customer engagement.
By crafting a standout brand identity and applying it consistently everywhere, USSC's credibility got a major lift. The updated website, for instance, enjoyed a 27% rise in active users and a 15% increase in page views. Users are also sticking around longer on the storage unit pages, which means they're finding what they need, with a 12% boost in average engagement time and a 36% surge in 'view item' events.
Active Users Growth
Increased Page View
Increased Avg Engagement
