Zeta had the tech and the talent—but their digital presence wasn’t pulling its weight. The platform felt dated, unfocused, and misaligned with the caliber of solutions they offered. They came to us to reimagine how they show up in the market—starting with a smarter site experience, a sharper brand voice, and a digital strategy that could actually deliver results.
Agency: Rhythm Agency
*My Contributions
Art Direction*
Design System*
Visual Expression*
Brand Strategy*
Brand Guidelines
Website Design
Website Development
Zeta’s platform was robust—but the brand wasn’t telling that story. Their visual language lacked consistency, and their message didn’t match the sophistication of their offering. Our task: craft a clear, differentiated identity that could scale with them.
We started by helping Zeta define what they stand for. Their vision: To make sophisticated marketing simple. Their mission: To empower marketers through advanced intelligence and meaningful connections. With that foundation, we translated their business strategy into a compelling brand platform—one built around clarity, creativity, and performance.
From there, we developed a flexible visual identity system, anchored in the idea of The Creator—a bold, innovative, and confident archetype that values individuality and enduring value.
The design system balanced sophistication with approachability: clean typographic structure, intelligent color usage, and a modular layout system designed for scale. Everything was codified into a living brand guide—complete with tone of voice, visual hierarchy, and real-world use cases—to ensure consistency across every touchpoint, from web to campaign.
With a tighter brand, a smarter platform, and a media strategy rooted in real insight, Zeta was positioned for serious growth. More businesses are finding them. More leads are converting. And the foundation is in place for wherever the brand wants to go next.
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