Discover how we streamlined email communications for a leading mobility company
ExploreAvis Budget Group (ABG), a leader in mobility solutions for 70 years with 11,000 locations globally, serves both businesses and everyday consumers. Beyond regular email communication with their audience, they aimed to create more excitement and a lasting impression with their campaigns.
Services
Art Direction
Email Design
Content Strategy
Copywriting
Development
ABG cultivated strong relationships with its audiences by consistently sending promotional emails to maintain business momentum and brand awareness. In contrast, we adopted a more strategic email marketing approach to foster meaningful engagement.
We took a strategic approach by segmenting the audience based on data and behavior patterns, allowing us to craft a more intentional and targeted email strategy. We also shifted the brand's messaging from promotional updates to engaging, travel-focused content that informs, entertains, and inspires. In addition to revamping the messaging, we revitalized the visual design to better resonate with both ABG's business and consumer audiences.
We took a strategic approach by segmenting the audience based on data and behavior patterns, allowing us to craft a more intentional and targeted email strategy. We also shifted the brand's messaging from promotional updates to engaging, travel-focused content that informs, entertains, and inspires. In addition to revamping the messaging, we revitalized the visual design to better resonate with both ABG's business and consumer audiences.
The results were clear: open rates surged by 25% and engagement climbed by 35%. This wasn't a fluke—over 100 tests conducted throughout the year revealed the perfect mix of subject lines, timing, content, and calls to action.
Increased Open Rates
Rise in Engagement
Tests Done