Omega Accounting partnered with our team to launch an integrated campaign centered around the R&D Tax Credit. We developed two tracks—Direct-to-Business and B2B Partner outreach—executing targeted HubSpot campaigns, paid media, social ads, and landing pages. All assets were built for seamless integration into a custom HubSpot pipeline. From messaging to development, the goal was clear: educate, attract, and convert.
Agency: Rhythm Agency
*My Contributions
Art Direction*
Landing Page Design*
Paid Media Design*
Social Media Design*
Content Strategy*
HubSpot Development*
Paid Media
Social Media
We conducted deep persona and business sector analysis, identifying high-opportunity industries like biotech, construction, and software. Using these insights, we crafted tailored messaging for new prospects and existing customers. Working closely with Omega’s internal team, we aligned campaign strategies across paid, social, and email channels—creating a personalized experience that resonated with both B2B partners and direct clients.
The full-funnel system we delivered empowered Omega to scale with confidence. Using plug-and-play modular design components, the team could quickly spin up new campaign variants or refine existing ones based on real-time HubSpot analytics. The result was a flexible marketing ecosystem—one that streamlined execution, strengthened partner engagement, and positioned Omega as a go-to authority in R&D tax credit solutions.
The campaign rollout gave Omega a centralized, scalable system for driving awareness and capturing leads across both B2B and B2C channels. With HubSpot as the engine, they gained clearer visibility into campaign performance, stronger engagement through targeted messaging, and a repeatable model for partner-led growth. Most importantly, it positioned Omega as a trusted leader in the R&D tax credit space.
