A strategic paid media and brand messaging approach for a multi-product portfolio
ExploreWorldStrides had a range of hands-on, experiential programs for students but needed a coordinated strategy to engage each audience segment. They approached us to create a multi-channel paid media strategy for each segment, ensuring the right message was conveyed to the right audience via the appropriate channel at the perfect time.
Agency: Rhythm Agency
*My Contributions
Art Direction*
Brand Strategy*
Website Design*
Social Media Design*
Paid Media
Content Strategy
Video Storyboarding*
Scripting & Production*
The use of a blanket marketing approach for their portfolio of educational programs led to inconsistent messaging, causing confusion among their audiences.
We developed multi-channel paid ad campaigns that perfectly captured the essence of each program. Despite being tailored to distinct audiences, all campaigns were aligned, cohesive, and consistent across web, social media, and paid search. Each campaign precisely reached its target audience, delivering the right information through the right channels, and creating a seamless conversion journey.
We developed multi-channel paid ad campaigns that perfectly captured the essence of each program. Despite being tailored to distinct audiences, all campaigns were aligned, cohesive, and consistent across web, social media, and paid search. Each campaign precisely reached its target audience, delivering the right information through the right channels, and creating a seamless conversion journey.
By unifying the brand's paid media strategy and managing over 100 ad campaigns, we exceeded all expectations. We enabled WorldStrides to achieve more than 50 million ad impressions across various channels, tripled CTRs on paid search, and remarkably reduced the cost-per-lead by 40%.
Ad Campaigns
Ad impressions
CPL Savings
