To help Karma Automotive deepen its connection with discerning luxury audiences, we developed a comprehensive social media playbook designed to elevate the brand’s presence across platforms. Focused on reinforcing Karma’s ethos of “Supernatural Innovation,” the playbook reimagined how the brand communicates visually and verbally—blending high-end sensorial cues with a bold, forward-looking narrative.
Services
Art Direction
Design
Social Strategy
Content Strategy
Copywriting
Presentation Design
To ground the playbook in both strategic clarity and creative freedom, we defined a set of distinct content pillars—each offering a lens through which Karma could tell its story with consistency and variety.
We also pushed the visual system beyond existing brand guidelines, introducing generative AI sketch work and bold black-and-white contrast imagery to create a new signature aesthetic rooted in artistry and future-forward design.
Luxury Sensorial Experience focused on evocative macro imagery—leathers, metals, and motion—to trigger tactile and emotional responses.
Human Touch gave a face to the brand through portraits and candid moments of designers, engineers, and craftsmen—those who bring Karma’s vision to life.
Heritage and Future Vision merged AI-generated sketches of car concepts with real-life luxury photography, tying past inspiration to present execution.
Supernatural Innovation translated Karma’s aspirational slogan into a visual language—ethereal textures, dreamlike landscapes, and surreal lighting that elevated the cars as objects of desire.
Luxury Sensorial Experience focused on evocative macro imagery—leathers, metals, and motion—to trigger tactile and emotional responses.
Human Touch gave a face to the brand through portraits and candid moments of designers, engineers, and craftsmen—those who bring Karma’s vision to life.
Heritage and Future Vision merged AI-generated sketches of car concepts with real-life luxury photography, tying past inspiration to present execution.
Supernatural Innovation translated Karma’s aspirational slogan into a visual language—ethereal textures, dreamlike landscapes, and surreal lighting that elevated the cars as objects of desire.
The final playbook provided Karma’s internal and external teams with a robust creative foundation—mapping each content pillar to specific tactics, examples, and aesthetic cues. By blending strategic storytelling with visual experimentation, we empowered the brand to express its identity with clarity, cohesion, and elevated craft.