Capturing the spirit of an industry icon through tailored animation and visual storytelling
Watch Full VideoIn a fast-paced digital landscape, Calvin Klein embarked on an ambitious project titled "New Methods" – a 90-second animated video designed to capture the essence of innovation akin to a promotional masterpiece by Apple in 2014. With just two weeks from concept to final delivery, our digital agency faced the formidable task of encapsulating Calvin Klein's avant-garde vision within a compressed timeline.
Services
Art Direction
Visual Strategy
Design
Content Strategy
Copywriting
Video Storyboarding
Scripting & Production
Our creative team embarked on an intensive analysis of Apple's video, distilling the elements that contributed to its success: narrative rhythm, visual innovation, and emotional impact. Drawing inspiration from these insights, we crafted a script for "New Methods" that not only highlighted Calvin Klein's collection but also embodied the ethos of innovation and forward-thinking.
Our creative team embarked on an intensive analysis of Apple's video, distilling the elements that contributed to its success: narrative rhythm, visual innovation, and emotional impact. Drawing inspiration from these insights, we crafted a script for "New Methods" that not only highlighted Calvin Klein's collection but also embodied the ethos of innovation and forward-thinking.
Leveraging creative animation techniques, our team set out to bring the storyboard to life with a focus on sophistication and visual allure characteristic of Calvin Klein. Custom animation sequences were developed to ensure the video was not just a reflection of Apple's innovative spirit but also a beacon of Calvin Klein's bold vision for the future.
The "New Methods" project stands as a benchmark of collaborative innovation, delivered within an ambitious two-week timeframe. By marrying the inspirational essence of Apple's promotional video with Calvin Klein's cutting-edge aesthetic, we created a 90-second animated narrative that resonates with viewers, ignites imagination, and redefines the boundaries of digital storytelling.